Demand-side climate action: engaging citizens to enhance policy acceptance

Hand-painted poster for the global climate change protest demonstration strike. On a black background, the representation of a globe in shades of green and blue with the words ‘One World’
Global climate change protest demonstration strike - No Planet B. Photo: Markus Spiske (@markusspiske)

Executive summary

This Working Paper explores the pivotal role of citizen engagement in advancing climate action and increasing the acceptance of green policies. The study examines the interplay of socioeconomic factors, self-efficacy, and peer influence on citizens’ willingness to adopt and support environmental-friendly policies. By leveraging advanced agent-based modelling (ABM) –and using a new data set produced by the Elcano Royal Institute as a result of its second survey on citizens and climate change– the analysis underscores the need for inclusive and participatory strategies to strengthen public support for climate change mitigation measuress.

Key findings

    1. The role of citizen engagement:
  • Active participation in social discussions about climate change significantly boosts the acceptance of green policies.
  • Current levels of citizen engagement in Spain remain low, with approximately 40% of individuals not discussing climate-related topics in their outer social circles (friends and work colleagues).
  • Engagement amplifies the impact of peer pressure, leading to a ripple effect that increases overall societal support for climate policies.
    2. Pluralistic ignorance and spiral of silence:
  • Misperceptions about the extent to which other people support climate action perpetuate silence (ie, not expressing one’s opinion for fear of it being a minority/unpopular view) and reduce collective action.
  • Correcting these misperceptions can foster broader societal engagement and amplify support for green initiatives.
    3. Regional differences in policy acceptance:
  • The acceptance of green policies varies significantly across regions.
  • Increasing citizen engagement at the regional level reduces the gap between national and regional support for climate policies.
    4. Impact of socioeconomic inequalities:
  • Socioeconomic disparities negatively affect self-efficacy and engagement, particularly in marginalised communities.
  • Poorer regions exhibit lower green propensity under regressive policies, while progressive policies lead to a higher likelihood of climate policy acceptance in poorer regions and a limited reduction in policy acceptance in wealthier regions compared with the national mean.
    5. Self-efficacy and policy acceptance:
  • A citizen’s perceived ability to make meaningful contributions to climate action (self-efficacy) is a critical determinant of policy support.
  • Self-efficacy is strongly influenced by income and education, creating disparities in green behaviour across different societal segments.

Policy recommendations

    1. Promote citizen engagement:
  • Encourage open discussions on climate topics in peoples’ outer social networks (friends and work colleagues) to mitigate the effects of pluralistic ignorance and boost collective climate action.
    2. Design inclusive participation mechanisms:
  • Implement citizen assemblies, stakeholder dialogues and collaborative platforms to ensure diverse voices are represented in policymaking.
    3. Leverage technology and local initiatives:
  • Use digital platforms to enhance communication and engagement, and support community-based sustainability projects.
    4. Address equity and regional disparities:
  • Implement targeted interventions for marginalised communities, including economic support and locally tailored initiatives to bridge regional gaps in policy acceptance.
    5. Enhance education and awareness to increase self-efficacy:
  • Develop public campaigns to raise awareness about climate issues and foster an understanding of individual contributions to climate mitigation.

Conclusions

This Working Paper underscores the importance of addressing heterogeneity in societal responses to climate policies. Tailored interventions that enhance self-efficacy, leverage peer influence and promote active citizen engagement are critical for fostering widespread acceptance of green policies. Policymakers are encouraged to prioritise inclusivity, equity and regional considerations in the design and implementation of climate strategies, ensuring a just and effective transition to a low-carbon future.

Graphical abstract

Graphical abstract

Image: Global climate change protest demonstration strike – No Planet B. Photo: Markus Spiske (@markusspiske).

¿Ha sido útil esta publicación?

Francesca Lipari

Escrito por Francesca Lipari

GISC (Interdisciplinary Group on Complex Systems), Department of Mathematics, Universidad Carlos II de Madrid (UC3M). Assistant professor at the Department of Economic Analysis and Quantitative Economics, Universidad Complutense de Madrid.

Lara Lázaro Touza. Senior Fellow at the Elcano Royal Institute and Lecturer in Economic Theory at Cardenal Cisneros University College in Madrid.

Escrito por Lara Lázaro Touza

Lara Lázaro Touza is Senior Fellow at the Elcano Royal Institute and Lecturer in Economic Theory at Cardenal Cisneros University College in Madrid. She was analyst for the Elcano’s Energy and Climate Change Programme (2009-2011), and prior to this she was appointed Postdoctoral Fellow at the LSE and worked for Bloomberg. As a consultant she has [...]

Gonzalo Escribano. Senior Fellow and director of the Energy and Climate Programme at the Elcano Royal Institute. He is also Professor of Applied Economics at the UNED.

Escrito por Gonzalo Escribano

Gonzalo Escribano is Senior Fellow and director of the Energy and Climate Programme at the Elcano Royal Institute. He is also Professor of Applied Economics at the UNED. He has been a visiting researcher at Florida State University and the Autonomous University of Madrid, and associate researcher at the Centro Español de Relaciones Internacionales (Fundación Ortega y Gasset). He also [...]

Ángel Sánchez

Escrito por Ángel Sánchez

Full professor of Applied Mathematics at Universidad Carlos III de Madrid and founder of the research group GISC (Interdisciplinary Group on Complex Systems). Associated researcher of the Institute for Biocomputation and Physics of Complex Systems (BIFI), Universidad de Zaragoza. Unidad Mixta Interdisciplinar de Comportamiento y Complejidad Social (UMICCS), UC3M-UV-UZ.

Alberto Antonioni

Escrito por Alberto Antonioni

Alberto Antonioni is Associate Professor at the Department of Mathematics of the Carlos III University of Madrid (U3CM).